The Bistro Group announced that they are open to sub-franchising some of their most successful restaurant concepts with the Japanese casual dining brand, Watami NAIA Terminal 3, as the 1st sub-franchise store that will be launched this October.
The 80-seater restaurant will serve a wide range of authentic Japanese dishes such as Sushi, Shrimp Tempura, Tonkotsu Chashu Ramen, Pork Katsudon, Skewers, Teishoku Set, and signature beverages. Watami has proven to be a market leader in product development and understanding consumer’s ever changing tastes and preferences. The NAIA Terminal store is its 23rd branch.
30 Years. 28 concepts. 200+ stores nationwide
With 30 years of proven excellence in the Philippine food and beverage industry, The Bistro Group revolutionized the casual dining experience with TGIFriday’s in 1994. They then brought multiple American concepts to the Philippines such as Italianni’s, Denny’s, Buffalo Wild Wings, Morton’s The Steakhouse, Texas Roadhouse, Randy’s Donuts, Olive Garden, Hard Rock Café and El Pollo Loco. Asian concepts also thrived within the company’s portfolio such as Watami, Modern Shang, Red Lotus, Bulgogi Brothers, Secret Recipe, and Fish & Co as well as homegrown restaurants like Krazy Garlik and Siklab+. There are Spanish concepts like Las Flores, Tomatito, Rambla and Rumba as well as Bistro Elite restaurants Helm, Ember, Savage, and The Test Kitchen. These restaurants have become household names, with store locations all over the archipelago. And only last March and April, they launch Juniper and LongHorn Steakhouse, respectively.
To date, the Bistro Group operates 200+ stores nationwide and 28 different concepts. Recently, they also opened Fogo de Chao, internationally renowned experiential restaurant known for the culinary art of churrasco. Also to be launched in October this year is Dave & Buster’s, the ultimate destination for food, drink and entertainment with an arcade, restaurant and bar in one place.
Expand and Drive Growth
As an industry leader and the largest restaurant conglomerate in the country, The Bistro Group offers exceptional expertise in operating and expanding restaurants. Its move to offer sub-franchising provides prospective investors business assistance, aggressive marketing and logistical support, a built-in customer base, brand equity and reputation and customer loyalty that contribute to overall sustainability and growth. “Serving good food, creating wonderful memories for our guests, and building success is what The Bistro Group is all about. We offer businessmen this exciting opportunity to own a sub-franchise of tried-and-tested, reputable and profitable brands. We have gained a lot of experience and knowledge over a span of 30 years; we know what works and does not and we will share these learnings with them, ” says Rommel Turbanos, VP for Business Development and Franchising.
Among the concepts that are open to sub-franchising are TGIFriday’s, a brand that has become synonymous with fun times, and delicious American-style food. Italianni’s is another favorite with its heart-warming Italian-American food. You can also own a sub-franchise of El Pollo Loco with their famous flame-grilled chicken. The Bistro Group’s Korean concept, Bulgogi Brothers, served and is a restaurant worth considering as well as Modern Shang for familiar and home-style Shanghainese cuisine and Red Lotus, Bistro’s modern restaurant and bar. Homegrown concepts offer enticing opportunities as well such as Krazy Garlik, a unique concept that serves Western and Asian flavors with garlic as the hero ingredient and Siklab+, Bistro’s 1st Filipino restaurant that is making waves in the industry. These are brands that are scalable and replicable, with business models that offer consistent quality and service. More branches mean that The Bistro Group will be accessible to more people in Metro Manila and key provinces.
For further details and inquiries about sub-franchising, please contact via email at tbg.franchising@bistro.com.ph.
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