Phiten, Japan’s cutting-edge, innovative health and wellness brand, is excited to announce that its premium range of retail products are now available at three locations in the Philippines: Shangri-La Mall, Lucky Chinatown and Mitsukoshi Mall.

Founded in Kyoto, Japan, over 40 years ago by its President and Founder, Yoshihiro Hirata, Phiten now has around 150 locations in Japan and a presence in 30 countries, primarily across North and Central America, Europe, and Asia.

Their products leverage advanced technology to enhance one’s health and support body relaxation. Here are the reasons why Phiten is most-sought after by people the world over:
- Patented Aqua Titanium Technology: Experience the power of their signature Aqua Titanium technology, a breakthrough innovation that integrates metals such as titanium, gold, palladium, and platinum into everyday wearable products to support overall health and well-being. It reduces muscle and joint pain by improving blood flow and reducing bodily tension.
- Faster Recovery: Whether you’re an athlete or someone looking to recover after a long day, Phiten products are designed to shorten recovery times, helping you bounce back stronger.
- Stress Reduction & Enhanced Focus and Balance: Many users experienced improved mental clarity and balance, along with decreased stress, making it an ideal fit for busy individuals and those working in high-pressure environments.
Phiten products: Durability and Comfort
At Phiten retail stores, explore a wide selection of wellness solutions to suit every lifestyle, from everyday comfort to professional-grade athletic support. Their wearable and functional products are designed for comfort and long-lasting wear, whether you’re at work, in the gym, or at home.

The stores sell apparel, bracelets, necklaces, tapes, gel, socks, joint supports, and braces. These products are widely used by professional athletes to help them recover from fatigue, muscle strain, and stress. Unique offerings include the volleyball line, which features braces and supports for knees, joints, and other areas of the body. Their apparel line (shirts, jackets, shorts) is stylish and functional. Simple colors and logos help you stand out as you don Phiten’s specially designed fabric with integrated Aqua Metal technology.

With over four decades of expertise, Phiten is a trusted name in wellness, endorsed by professionals who recognize that the products have optimized their performance, reduced pain, and contributed to overall well-being.

Opening in the second half of the year is Phiten IP (Inner Power) Salon, the first outside Japan. It is a health and recovery center featuring cutting-edge equipment using Phiten technology, such as the Alpha O2 hyperbaric chamber, water massage bed, and Light Bathing Capsule.

Experience firsthand the powerful benefits of Phiten products by visiting its stores at the THC Health & Beauty Hub (THBH): 6th level of Shangri-La Plaza Mall, East Wing, Ground floor, Lucky Chinatown, and Ground floor, Mitsukoshi Mall, BGC, Taguig City.
Follow Phiten on FB Phiten Philippines and IG @phitenphofficial.
This article is brought to you by Phiten Philippines.








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