Hada Labo, Japan’s trusted skincare authority, is setting a new benchmark for radiant skin with the official Philippine launch of its newly reformulated Premium Whitening Line. Featuring the brand’s groundbreaking proprietary ingredient, WhiTEQ™, this next-generation collection redefines brightening by pairing advanced scientific innovation with Hada Labo’s signature hydration-first philosophy.
For more than two decades, Hada Labo has championed a simple yet powerful ethos: give skin only what it needs, and make every ingredient count. Today, that commitment to high-performing, uncomplicated care takes an evolutionary leap forward for beauty enthusiasts in Manila with a formula engineered to tackle dullness and dark spots more effectively than ever before.
Innovation That Never Stops: Meet WhiTEQ™
At the heart of the new Premium Whitening Line is WhiTEQ™, a patented, clinically proven ingredient blend incorporated across the entire range.
Developed to target hyperpigmentation at its core, WhiTEQ™ is scientifically documented to inhibit the formation of dark spots by 56%. This powerful complex synergizes a curated blend of Alpha Arbutin, Vitamin C, Niacinamide, Vitamin A, and Centella Asiatica Extract to visibly fade discoloration while promoting a luminous, even-toned complexion.
True to Hada Labo’s heritage, brightening never comes at the expense of hydration. WhiTEQ™ works hand-in-hand with the brand’s signature Hyaluronic Acid, creating a high-performance formula that penetrates the skin 3x better and helps retain moisture 3.5x more effectively. The result? Skin that is not only brighter and clearer, but deeply hydrated, bouncy, and resilient against Manila’s humid climate.
A Complete Routine for Brighter, Deeper Hydration
The upgraded collection offers a tailored regimen designed to seamlessly integrate into any daily skincare ritual:
Availability
The newly reformulated Hada Labo Premium Whitening Line is available at leading Watsons branches nationwide, Mitsukoshi Mall, and official Mentholatum stores on Shopee, Lazada, and TikTok Shop:
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