HYBE’s original story DARK MOON and K-pop’s unrivaled storytellers ENHYPEN made their debut at San Diego Comic-Con 2026, marking a major milestone in DARK MOON‘s global expansion and further positioning the franchise as a leading next-generation vampire IP for global audiences.
From July 23 to 26, DARK MOON — the urban fantasy saga created in collaboration with ENHYPEN — captivated fans at one of the world’s largest pop culture events with a series of immersive experiences throughout the San Diego Convention Center.
A highlight of the event was ‘Bite Me: Calling All Vampires,’ a panel held on July 23 in Ballroom 20 — one of Comic-Con’s most iconic venues, which has previously hosted landmark panels for vampire franchises including Twilight and The Vampire Diaries. Hosted by TV Guide Magazine’s Damian Holbrook, the session featured ENHYPEN alongside Twilight director Catherine Hardwicke and stars Peter Facinelli and Ashley Greene. Together, they explored why vampire stories continue to resonate across generations, examining enduring themes of identity, belonging, and community. ENHYPEN shared how DARK MOON reflects those themes through its centuries-spanning narrative of vampires overcoming hardship and finding solidarity.
Throughout Comic-Con, the official DARK MOON booth was among the convention’s busiest destinations, with limited-edition merchandise selling out early. On July 24, ENHYPEN visited the booth for a fan meet-and-greet that ranked among the top 10 most-requested exclusives at this year’s Comic-Con out of more than 150 sessions, drawing fans and attendees from Comic-Con.
The excitement continued that evening with ‘DARK MOON BLOOD NIGHT with ENHYPEN’ at the House of Blues in San Diego’s Gaslamp Quarter. The immersive off-site event welcomed hundreds of fans dressed in vampire-inspired attire to step into the world of DARK MOON through cinematic recreations of key story moments, themed performances, and specially curated beverages. ENHYPEN closed the evening with a talk session and live performance that brought their signature vampire narrative and the DARK MOON universe to life through music.
“Through the story of vampires who exist between humanity and monstrosity, DARK MOON explores the search for identity and belonging that people experience today,” said Taeho Park, Head of HYBE NEXT ENTERTAINMENT BUSINESS (NEB). “At this year’s Comic-Con, we demonstrated that DARK MOON is a unique transmedia IP where storytelling, music, and fan experiences reinforce one another. We look forward to expanding the franchise in new ways that bring its story universe to fans around the world.”
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