Summer always starts with Watsons, making you #SUNStoppable. This year, Watsons Summer 2026 takes on an exciting campaign entitled SPF Redefined. Watsons kicked off the campaign through “SPF Redefined—Have A SUNstoppable Summer” at The Block Atrium, SM North EDSA last March 27, 2026.
Watsons is here to create a complete SPF routine for everybody and every lifestyle. Sunscreen is not just during the summer time and the outdoors:It’s an essential step to complete your morning routine and a necessary protection against one of the greatest catalysts of skin damage.
Applying SPF along with caring for your skin, hair, and body post-sun exposure is a routine that is essential daily. Watsons provides the ability to create your complete SPF regimen through an extensive selection of sunblocks in every form—for both face and body—as well as cooling products, health & wellness supplements, and makeup with SPF.
“SPF Redefined—Have A Sunstoppable Summer” presented a summer-ready journey through an immersive experience with fun activity zones. These included the Skin Analyzer, a sun-themed photo booth, a giant prop fan where each panel offers a fun fact about SPF, and a special area by Uniqlo that offered special gifts for every Watsons purchase.
The event featured a program with Watsons representatives and engaging segments from Ponds, Nivea, Deoproce, and Skintific.
Guests at the event were able to experience first-hand Watsons’ extensive range of sun care essentials with post-sun care and cooling products, health & wellness supplements plus topical solutions through skincare and body care items, and even makeup.
Did you know that there’s now such a thing as ingestible sunblock like the Mosbeau Oral Sunblock among other products that deliver sun protection as a supplement and can protect yourself from the inside out? Your scalp needs SPF too!
The fun doesn’t stop, as SPF Redefined brings a series of exciting promos and activities across Metro Manila and key locations nationwide, complemented by engaging in-store animations. The campaign also features exclusive summer bundles from trusted brands like Belo, Nivea, and Ponds—available for customers to discover both in the Watsons app and in-store, making it easier to enjoy great deals wherever they shop.
Throughout the summer, Watsons will spotlight different categories through themed activations and in-store experiences such as Personal Care Cooling, highlighting well-loved cooling essentials including deodorants, powders, body wash, and hair care—perfect for staying fresh despite the heat.
Watsons will also bring the SPF Redefined experience to life through special activations in Boracay, as well as in key destinations like Clark and Cebu. These initiatives reinforce Watsons’ commitment to caring for customers wherever they are, making sun care and summer essentials more accessible and engaging nationwide.
The campaign will end on Sunscreen Day at SM Mall of Asia in May. The celebration of National Sunscreen Day will allow everyone to enjoy a SPF 365 concept. Sunscreen Day is a reminder that sunblock is important all year round, through every season.
Now is as good a time as any to be a Watsons Club member, as SPF Redefined brings exclusive rewards all summer long. These include exclusive Klook gift cash vouchers for 185 lucky Watsons Club Members. Every Watsons Club member earns up to 5x points whenever they shop for the participating summer essentials via the Watsons App.
Watsons prides itself on carrying a wide selection of suncare products in various formats (spray, sticks, lotion, and oral sunblock), so you’re protected in whatever you do and wherever you go. Not stopping there, Watsons always delivers convenience, as you can avail your summer products with exclusive app-only deals and the “Click & Collect” feature for hassle-free summer shopping.
“Watsons is committed to being there for all its patrons during the summer season and beyond. Our mantra of beauty, health, and wellness is rooted in care, which always includes sunscreen. Watsons is the ultimate destination when it comes to ensuring that every person gets the sufficient sun care and protection they need, so they develop a lifelong habit that’s important to observe every season and is one of the essential foundations to taking care of yourself inside and out,” shares Sharon Decapia, Watsons SAVP for Marketing, PR, and Sustainability.
Summer like no other with Watsons! See you in-store nationwide and also through the SPF Redefined events and animations in Clark, Cebu, and Boracay!
And don’t forget to save the date for Sunscreen Day at SM Mall of Asia. Your full summer calendar with Watsons comes only with the best sun protection and suncare.
Watsons is the ultimate destination for the summer, offering a complete selection across Cooling, Health, Wellness, Beauty, Face & Body, and SPF products from brands like Ponds, Vaseline, Nivea, Beach Hut, Belo, Deoproce, Skintific, Neutrogena, Garnier, Biore, Senka, Cetaphil, Celeteque, Banana Boat, Sunplay, and Carroten/Calypso.
Watsons is here for you, not just during summer but all year long through its 1,200+ Watsons Stores nationwide or online via the Watsons App with Express Delivery plus the Click & Collect feature.
Follow @watsonph on Instagram for the latest updates.
This article is brought to you by Watsons.
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